Amarillo Matters will work to identify, articulate and facilitate positive opportunities for Amarillo and the surrounding area.
Amarillo Matters will seek out and support leaders of the highest integrity. We will look for leaders who know what makes us great and have the desire and knowledge to make us better. We will focus on elections and issues that have a direct impact on the policy, economy, and future of Amarillo and the surrounding area.
We will always act with the highest integrity and put the needs of our community first
We will work to build trust and credibility with our community
We will be a positive force
We will be free of conflicts of interest
We believe in the benefits of limited government
History of Amarillo Matters
Amarillo Matters PAC was founded in late 2016 by several community leaders who had grown concerned about the leadership of the Amarillo City Council and the overall direction of the city. After successfully working on the 2017 municipal election, the group started to organize so they could continue to make an impact long term.
Amarillo Matters will primarily focus on elected positions in which the elected official has a direct governance responsibility to the citizens of Amarillo and the surrounding area. We will also focus on issues that have a positive benefit on Amarillo and the surrounding area. We believe the word benefit has many definitions. They include economic development projects, major investments in our local workforce and students, along with quality of life projects.
We realize numerous issues will present themselves in the years to come, especially as our area continues to grow. Because we can’t be involved in all of them, we believe it’s best to limit our involvement to issues that make a significant contribution to our area and do so with a high moral standard.
Board of Directors
Jason Herrick, President
Andrew Hall, Treasurer
Alan Rhodes, Director
Blaine Roberts, Director
Brett Hall, Director
Cliff Bickerstaff, Director
Lilia Escajeda, Director
Mike Hughes, Director
Richard Brown, Director
Roy Bara, Director
Steve Trafton, Director
Tolk Persons, Director
Trevor Caviness, Director
Steve Pair, Executive Director